Launching Early 2026

Kitchen & Bathroom Kits That Make Waste-Free Living Way Less Wanky.

Follow Our Shift on InstagramIf you’re still hanging around Facebook…
🙃 TikTok? Coming one day… maybe. If we figure it out. 🤷‍♀️

What’s This All About?

We’re not here to preach. Just here to bundle up smart swaps that won’t cost the earth, literally or financially.

Starting with the two biggest waste zones in the home, the kitchen and bathroom. We’ve created eco kits that make the switch affordable, and for real life use.

We won't stop there. Once we have conquered those areas we will move onto every aspect of your home and lifestyle. The laundry, garden, beach, wellness, kids and many more.

You name it, we give a shift about it!

🌱 What’s in the Kits?

💚 Swaps that cut down plastic

🧼 Stuff that actually works

🛁 Clean design for dirty jobs

💸 Saves you cash (no joke)

🤯 Swaps you never saw coming

⚠️ WARNING: If you're made of plastic, we are coming for you!

💚 Why We Gave a Shift

Let’s be honest, the planet’s in a bit of a mess, and like most people I didn’t know where to start. I just knew I had to do something.

Then I became a parent and it turns out, raising tiny humans makes you rethink your habits real quick. I wanted to show my kids that doing better doesn’t have to be hard, it just takes a few simple shifts at home.

Pure Shift is my way of making those changes easier, more affordable, and actually worth feeling good about.

So thanks for giving a shift, it means a lot.

🤍 Gordon | Founder, Pure Shift

Follow Us - Not Your Inbox

Who checks their emails anyways!

We are only on socials, sharing:

Behind the scenes | Product drops | Giveaways | Bad puns

So if you’re curious, come follow our shift.

Instagram

Not just pretty pics, real change starts here. 🌱

Facebook

Because not everyone’s into reels and trending audio. 😉